Halting campaigns shouldn’t be your only brand safety precaution
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels...
George Nguyen
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Selecting better KPIs for your business: What to consider and how to bolster your most important metric
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get...
The Auction Insights Visualizer can turn your data tables into useful charts
The free, third-party tool can help you better understand how competitor behavior has changed over...
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search...
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search...
Google accused of colluding with Facebook and abusing monopoly power in new lawsuit
The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to...
Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover...
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny,...
Google: Page experience signals for ranking apply only to mobile
A new FAQ page answers questions about ranking, various site architectures, AMP and...
Google’s new holiday gift guide is built to send users to Google Shopping results
The new microsite may help marketers get more exposure for their organic Google Shopping...
What to evaluate ahead of Google’s Page Experience update
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the...
How to get the most out of Google’s product Knowledge Panels
What manufacturers and retailers need to know to take advantage of product Knowledge Panels in...
Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user...
What passage indexing and natural language processing mean for the future of SEO
Google’s recent updates provide SEOs with more freedom to focus on users instead of...
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data...
‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking
PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their...
Bing rebrands as Microsoft Bing, expands Give with Bing
The rebrand includes new logos, and Give with Bing is now available in seven...
Antisemitic memes in image results highlight vulnerabilities in search
“Data voids” enable offensive content to rise to the top of the search...
Bing applies AI and natural language models to autosuggest, People Also Ask
Intelligent answers and semantic highlighting are also rolling out to more...