What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing...
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
How CDPs aim to solve some of marketers' most vexing...
What do all DAMs do, and what are the points of differentiation between...
A convergence of phenomena in interactive advertising and retail are contributing to growth in this...
The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital...
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...
Use cases for call analytics platforms are expanding and AI is driving more sophisticated...
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...
Considering adding a workflow or project management solution to your martech stack, but looking for a business...
Accountability and transparency are two of the benefits these solutions...
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...
Here are a few questions companies should ask themselves before exploring a...
When breezy overviews of free tools just won't cut...
DAM can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing...
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the...
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