Facebook: SEO
7 mistakes to avoid when optimizing your Instagram account for SEO
Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention...
Facebook starts testing ads in search results
The test inventory will be available in Facebook and Marketplace search results....
Facebook demystifies its search platform, says searches performed off-site don’t factor
The company issued an explainer on how Facebook search works....
Search and direct mobile navigation surpass Facebook as traffic referrers
The shift is likely the result of Facebook algorithm changes, but other factors may also be at work....
7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and...
European press agencies push for licensing fees for their content from Google, Facebook
It remains to be seen whether European legislators and regulators will pick up the cause, but there's a possibility that they will....
7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media...
Have Google and Facebook become unwitting tools of extremism?
Google and Facebook are committed to facts and progress, but The Guardian argues they may be helping to undermine both....
Web giants Google and Facebook seek to cut off revenues from fake news sites
These ad policy changes don't guarantee fake news won't continue showing up in the Facebook News Feed or Google search...
Facebook Adds Public Posts To Search, More Frequent Updates May Be Coming
Facebook has announced some incremental search improvements and a new “channel” for its newsroom (Search FYI) that will provide...
Social Profile SEO: Optimizing For Rankings & Search Visibility
Social media marketing is important in and of itself, but columnist Tony Edward reminds us that it can help with search engine optimization...
Facebook & YouTube Are Top Sites With Content Removed From Google Under “Right To Be Forgotten”
Google is now sharing details about Right To Be Forgotten removals in a new section of its pre-existing Google Transparency Report area. The...
How To Optimize For Facebook’s News Feed Algorithm
As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used...
Is Being Found Part Of Your Social Media Strategy?
Successful communication is all about getting the right message in front of the right people at the right time. In the first part of this...
Communicators, Take Note: The Deplorable State Of Social Search Is Changing
The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering. 137 million...
How To Optimize For Facebook Graph Search: SEO Meets Social
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear...
14 Ways Facebook Homes In On Local Search
With the announcement of Facebook Home, Facebook has pushed the accelerator on its local mobile strategy, which was already in high gear, thanks...
Live @ SMX London: Facebook’s New Graph Search & Its Marketing Implications
In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the...
Why Local Retailers Should Be Using Open Graph Markup
Last November, Chris Sherman highlighted the findings of Forrester research in his article, Forrester Rates The Top Large Search Marketing...
SEO For Facebook Graph Search? Facebook Has Some Tips
With today’s announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure...