Google Ads
Google Ads mobile app adds custom and performance insights notifications
The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance...
Google will not build or use alternate identifiers to track users across the web
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target...
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as...
Google set to deprecate Showcase Shopping ads on April 1
Previous Showcase Shopping ad layouts will be included in Product Shopping ad...
Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements
The changes are based on Partner feedback around badge criteria and more clarity regarding Program...
Google brings Display ads to attribution reports as an open beta
Now, advertisers can see Display ads alongside search and...
Responsive search ads now the default in Google Ads
RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says...
A Google Ads setting allowed advertisers to exclude people of ‘unknown gender’
Employers, landlords and credit providers could keep their ads from showing to people of "unknown gender," enabling discrimination against...
Google Search dark theme mode expands but search ads are hard to distinguish
Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black...
In-SERP lead forms convert Google Ads users without a click-through
Lead form extensions are available for Google advertisers in Search, Video, and...
Google’s updated phrase match simplifies keywords and worries advertisers
What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the...
Google expands phrase match to include broad match modifier traffic
Broad match modifier will be phased out as part of the...
Google Ads Auto Applied Recommendations: Every setting, explained
There are 35 AI-based ads suggestions. Here's tactical guidance on how to apply them to optimize your...
Google adds Black-owned business label to product results
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant...
PPC award winners talk strategies for competitive times, industries, and marketplaces
The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with...
How are local service ads impacting Google Ads accounts?
Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your...
Google’s alternative to third-party cookies open for advertiser testing in Q2 2021
Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution...
Google pauses all political ads through inauguration
Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the...
Google Ads and SMBs: How to drive results on a low budget
A low ad budget doesn't have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their...
The Auction Insights Visualizer can turn your data tables into useful charts
The free, third-party tool can help you better understand how competitor behavior has changed over...