Google: RankBrain
RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular rare or one-of-a-kind queries. It was launched in early 2015 and is used globally by Google.
RankBrain is primarily focused on helping refine queries that Google processes, but the company says that the system is also used to help rank web pages. In fact, Google says RankBrain is its third most important ranking factor.
To understand more about RankBrain, see our FAQ: All About The New Google RankBrain Algorithm story.
Below are stories from Search Engine Land about RankBrain.
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
Welcome BERT: Google’s latest search algorithm to better understand natural language
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released...
Google’s neural matching versus RankBrain: How Google uses each in search
Neural matching helps Google better relate words to searches, while RankBrain helps Google better relate pages to...
Predicting the value of a search engine ranking signal
Contributor Dave Davies deconstructs a new Google patent that covers how machine learning can predict a ranking signal value when the value is...
Ranking factors session recap from SMX Advanced 2018
If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the...
Supercharging your SEO with AI: Insights, automation and personalization
The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers...
How machine learning levels the SERP playing field
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages....
What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced
Columnist Eric Enge breaks down the "AMA With Google Search" session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan...
5 ways SEO experts say you should optimize for RankBrain
It may be difficult to optimize for RankBrain, but that doesn't mean it's impossible. Here, columnist Nate Dame has gathered wisdom from some of...
Has machine learning created a new model for SEO ranking?
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has...
Can we machine-learn Google’s machine-learning algorithm?
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it's more difficult for marketers to keep up with...
How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes...
What the heck is machine learning, and why should I care?
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies -- but probably not in the way you...
How Google uses machine learning in its search algorithms
Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with...
The four pillars of the future of SEO
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the...
An experiment in trying to predict Google rankings
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine...
FAQ: All about the Google RankBrain algorithm
Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about...
Google uses RankBrain for every search, impacts rankings of “lots” of them
Last year, RankBrain was used for less than 15% of queries. Now Google's confidence has increased enough that it's used all the...
Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more
From Panda to Penguin, authorship to HTTPS, search console and mobile index, here are my key points from the SMX Advanced talk with...
Now we know: Here are Google’s top 3 search ranking factors
Google's Andrey Lipattsev reveals links, content and RankBrain are the top three ranking signals in Google's search...