Search Marketing: Local Search Marketing
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions....
Google positioned to dominate the ‘O2O economy’
Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet....
Nextdoor rolls out free Business Posts, best practices advice
Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs....
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
New features and updates are aimed at local businesses and services in the "reopening...
Local SEOs most focused on link building and content development, report finds
80% of survey respondents said they were also buying (local) ads on Google....
Google My Business offers more flexibility with business hours
Check your Google My Business console to set your "more hours" to reflect COVID-19 precautions....
New Google My Business features aim to help SMBs pivot and survive COVID-19
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services....
Stores have been closed so location data isn’t relevant, right? Wrong.
Driving online sales and other use cases for location data during the...
Google tests ‘Curbside Pickup’ badge for local Shopping ads
Local Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup"...
Fake reviews problem is much worse than people know
Like a virus it infects all the major review sites, especially Google and Amazon....
Local businesses can solicit GoFundMe donations via Bing Places
The donate feature is currently available for new GoFundMe campaigns, with support for existing fundraisers coming in the next few...
Google allows retail chains to Post at scale via GMB API — will it last post-COVID?
Google Posts are free and can be a very effective communication or promotional tool....
Video: Dan Leibson on local neural matching and Google My Business issues
Google My Business support is lacking in a big way according to...
Live with Search Engine Land: Local SEOs talk ‘buggy’ Google My Business, COVID-19
Search Engine Land's Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses...
5 critical elements for local marketing success
What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign...
The big list of Google My Business changes, upgrades and tests in 2019
The key GMB updates of 2019 with local experts’ perspective on what's most significant....
Consumers more invested in reviews, but also more skeptical of authenticity — survey
Users now consult multiple sites and expect reviews to be relatively fresh....
LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins
Hawkins says the Local Search Forum & the LocalU forum will merge....
4 Things to know about Google posts in the 3-pack and local finder
We have not found content used in the Google Post has any impact on ranking so, focus on keywords you're already ranking for to boost...
5 critical elements for local marketing success
What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign...