This day in search marketing history: March 8
RIP Google PageRank score, plus: member of SEO community killed in Ukraine, Google's Full Coverage feature, Google penalizes itself, and more.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
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Secrets of a marketing champ: 3 ways to prove your value
In this webinar, a marketing expert from Forbes shares her single source of truth for reporting.
TikTok introduces a “Series” feature enabling creators to sell premium episodes
Each individual Series can include up to 80 videos, each up to 20 minutes long.
Google expands Local Service Ads to more than 70 new businesses
The new categories include education, people care, pet care, wellness and health care.
Google February 2023 product reviews update is finished rolling out
This update took 14 days to fully roll out and is now complete.
Use of AI for SEO and content to grow 5x this year
Plus, 90% of organizations say they are prioritizing SEO in 2023 due to compounding benefits, new BrightEdge research finds.
What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.
Google announces Performance Max for travel goals
The new ads will be available globally over the next few weeks.
How to dial in your ad messaging in an automated marketing world
Automation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging.
Code-free custom conversion, and 5 other new Microsoft Ads updates
The new features aim to increase efficiency and help advertisers better target their campaigns.
This day in search marketing history: March 7
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
Webinar: Maximize your ROAS with first-party data
Increased visibility into your customer base can drive your campaign decisions (and reactions).
A small API change broke Twitter services for an hour (now fixed)
Since 11:50am ET, Twitter has been having major issues with its services.
Google: ‘Bard is not Search’
Google wants to be clear: Bard is separate from Search. Yet it has become synonymous with generative AI features coming soon to Search.
Google featured snippets gain blue highlighted text
Not all featured snippets will see text highlighted in blue, but many now do.
‘Link in bio’ platforms: Which is best for SEO?
Some people treat link-in-bio pages as website replacements. But are they good for ranking in search engines? Find out here.
How to document your content strategy
Here's what you should include in your content strategy document to guide your content marketing toward success.
This day in search marketing history: March 6
Google Webmaster Tools adds user administration, plus: no click search study, Trusted Stores program shuttering and more.
This day in search marketing history: March 5
Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.
This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.