Google Ads Report Editor gets a new look
The Custom report builder will feel a bit more like Data Studio.
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Content
Social Shorts: Snapchat’s rising ARPU, Facebook’s moves on Nextdoor, Instagram’s age controls
The social media marketing week in review: A round up of news and announcements you may have missed.
Amazon Advertising
Google Ads turns 20: The most important trends and changes of the past 5 years
Looking back, we can see where the biggest trends in search (and beyond) are heading.
Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing
Recognized for her leadership in creating a support network for women and advocating for women's voices in the search industry.
Amazon
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this year.
Amazon
What Prime Day signals for 2020 holiday retail
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season.
Commerce
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its platforms.
Content
Social Shorts: Pinterest users index high on gift giving, TikTok’s brand safety solution, more
The social media marketing week in review: A round up of news and announcements you may have missed.
Google tests local ads in Maps auto-suggest results
A local ads shows up as you start typing.
Content
Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers
Conversion Lift is also now in beta for YouTube campaigns.
Content
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
The social media marketing week in review: A round up of news and announcements you may have missed.
Amazon
Customizable Amazon Sponsored Display ads go live globally
Add brand logo and custom headlines to product targeting ads.
PPC
SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry.
Content
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small businesses.
What’s changed in Google Ads Locations reporting and why you need a custom report
Simplified locations reporting misses the nuance of user location — here's what you need to do to get that data, too.
Content
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google's machine learning goals.
Amazon
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
The social media marketing week in review: A round up of news and announcements you may have missed.
Content
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Content
Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options
The social media marketing week in review: A round up of news and announcements you may have missed.
PPC
Women in search: Why allies and networking are critical
How to be an active ally for equality in the search industry. Plus, networking resources for women in search.