Content
4 elements of good content, according to Google research
What makes a piece of content good? Google's research says it should be intellectual, sensorial, stimulating and emotional.
Channel
PPC
Google Ads bug inflating some cost-per-click (CPCs) for non-US campaigns
There is no ETA for a fix but Google is aware of the issue and working on a resolution.
PPC
3 changes coming to Google Ads audience features
Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.
Content
Chrome will show Google Lens results in the same browser tab
Instead of Google opening a new window, the Google Lens results will be on the right side of the page.
PPC
7 updates coming to Google Performance Max campaigns
Google is bringing new insights, recommendations and in-store goals to Performance Max. Here's everything advertisers need to know.
PPC
Google shopping ads get a ‘swipeable’ makeover
Google shopping ads combine with organic product listings in a new visual implementation for apparel.
PPC
Google Marketing Live 2022: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
SEO
What will you learn online at SMX Advanced?
Explore critical SEO and PPC topics including E-A-T, RSAs, automated bidding, AI and entities, algorithm updates, GA4, and beyond.
Analytics & Conversion
Why you should give Google Analytics 4 a chance
There are a lot of big and valid complaints about Google Analytics 4. But you should go all-in. Here's why.
Analytics & Conversion
Webinar: Overcome third-party data challenges for CX success
Data-driven strategies and first-rate technology make a sublime customer experience.
SEO
Is Google Search showing fewer sitelinks
Google use to show as many as six sitelinks in its search results - now it seems to show at most four. Maybe this was a layout change to vertical sitelinks?
Content
Google News new design being tested
This is currently a limited trial but changes to Google News may impact some publishers.
Analytics & Conversion
How privacy changes affect B2B paid search marketing
B2B search marketing is about to get even more challenging. What’s the solution? First-party audiences.
SEO
Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO
This is not a new problem – and it goes far beyond Slawski. Some brands may even be helping fund this low-quality content.
PPC
New mobile Google ad experiment puts favicon in-line with display URL
A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.
Content
Google launches video health tools to help publisher monetization
A handful of automated tools from Google will help publishers get a better view of their video inventory.
SEO
SEO pioneer and expert Bill Slawski passes away
Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.
Local
New Yelp feature: Request a Call
Missed phone calls are lost leads. Yelp's new feature could help generate more qualified leads for local service businesses.
SEO
10 reasons to enter the Search Engine Land Awards
Generate new business, dazzle existing clients, boost company morale... the list goes on.
PPC
Google Ads issue with access to video pages frontend
It is not just you, there is an issue impacting the majority of Google Ads advertisers.