Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » Content » Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

The social media marketing week in review: A round up of news and announcements you may have missed.

Ginny Marvin on November 30, 2020 at 9:00 am

Snapchat puts the “Spotlight” on top Snaps, will pay creators

Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company. 

Creators can submit their videos to Spotlight. They must be at least 16 years old to be eligible for revenue sharing. Spotlight is first rolling out in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France.

Why we care. Spotlight’s launch came as TikTok announced Charli D’amelio became the first creator to gain 100 million followers on the platform. Unlike TikTok, creator discovery has never been an integral feature of Snapchat. Spotlight presents a big shift in Snapchat’s approach. Spotlight has a very TikTok feel, with the ability to swipe up through videos in the feed. Paying users to make and promote their content on the app could help Snapchat attract and keep creators investing their time on the platform rather. 

Facebook partners with BBB and BBB National Programs on retail ads policing

Facebook has established a new partnership with the BBB National Programs’ National Advertising Division (NAD), the investigative division tasked with addressing disputes regarding truth and accuracy in advertising. NAD will now be able “to directly share with Facebook the outcomes of cases related to specific ad campaigns faster.”

The BBB and Facebook have also launched a “Shop Safe, Shop Smart” campaign that will run through December on Facebook, Instagram and other social media channels. The campaign is aimed at helping consumers spot, avoid and report online scams. 

Why we care. Trust and safety will be particularly crucial for Facebook to continue to grow its social commerce business. The NAD agreement should help bolster Facebook’s efforts to police advertising on its platforms. “This will allow our enforcement teams to take action on ads reported to us that violate our policies, while helping to encourage more ethical practices among advertisers and across the digital advertising industry.

Snapchat launches ad campaign for its TikTok rival Spotlight

Along with the announcement last week, Snapchat began promoting its new Spotlight feed on Twitter. Aimed squarely at TikTok, Snapchat’s Spotlight promoted posts highlight the curation of “the best of Snapchat” for users and the potential monetary reward for creators whose videos are chosen. TikTok also is no stranger to advertising on Twitter. 

Snapchat Spotlight ad on Twitter

Why we care. Snapchat is investing heavily in Spotlight to draw creator and user engagement in the face of TikTok’s rapid growth. The strategy is to pay creators whose Spotlight videos catch on. Any user can submit videos for Spotlight consideration, regardless of following, for a chance at a share of the $1 million daily lottery.    


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    4 elements of good content, according to Google research 

    Google Ads bug inflating some cost-per-click (CPCs) for non-US campaigns

    3 changes coming to Google Ads audience features

    Chrome will show Google Lens results in the same browser tab

    Google Marketing Live 2022: Everything you need to know

About The Author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

ContentFacebookFacebook AdvertisingSnapchatSocialTikTok

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
news medicine seo game game business health news news news health news news https://latestlayrics.com job seo news game news seo health health news news news seo news news news seo news medicine news