Amazon
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020.
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Amazon
More digital retail conversions are happening on mobile in 2020.
Ginny Marvin | Dec 11, 2020 at 4:24 pm ETContent
In an open beta, publishers can sell ads into their Google Web Stories programmatically.
Ginny Marvin | Dec 10, 2020 at 4:00 pm ETContent
The new feature will launch on YouTube in the U.S. first.
Ginny Marvin | Dec 10, 2020 at 12:00 pm ETSEO
Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.
Ginny Marvin | Dec 9, 2020 at 2:10 pm ETContent
Starting next year, App campaigns for engagement may also include a custom prompt for users in Search.
Ginny Marvin | Dec 9, 2020 at 8:33 am ETContent
The social media marketing week in review: A round up of news and announcements you may have missed.
Ginny Marvin | Dec 7, 2020 at 9:30 am ETContent
Discovery campaigns can also be paired with lead form extensions.
Ginny Marvin | Dec 1, 2020 at 1:21 pm ETLocal View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more.
Ginny Marvin | Dec 1, 2020 at 8:08 am ETContent
The social media marketing week in review: A round up of news and announcements you may have missed.
Ginny Marvin | Nov 30, 2020 at 9:00 am ETAmazon
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
Ginny Marvin | Nov 24, 2020 at 1:17 pm ETContent
The social media marketing week in review: A round up of news and announcements you may have missed.
Ginny Marvin | Nov 23, 2020 at 9:00 am ETThe auto-applied changes do not show in Google Ads change history logs.
Ginny Marvin | Nov 17, 2020 at 9:56 am ETContent
Broad match keyword suggestions will start surfacing in Recommendations
Ginny Marvin | Nov 16, 2020 at 1:55 pm ETContent
The social media marketing week in review: A round up of news and announcements you may have missed.
Ginny Marvin | Nov 16, 2020 at 8:30 am ETContent
The social media marketing week in review: A round up of news and announcements you may have missed.
Ginny Marvin | Nov 9, 2020 at 9:30 am ETContent
Will Snapchat and Pinterest benefit from advertiser frustrations?
Ginny Marvin | Nov 6, 2020 at 2:19 pm ETTinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers.
Ginny Marvin | Nov 6, 2020 at 5:00 am ETCommerce
Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads.
Ginny Marvin | Nov 3, 2020 at 1:39 pm ETContent
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
Ginny Marvin | Nov 2, 2020 at 3:31 pm ETAmazon
The social media marketing week in review: A round up of news and announcements you may have missed.
Ginny Marvin | Nov 2, 2020 at 9:00 am ET